AY Blog

Learn about our new product features, the latest in Programmatic tech, solutions, and updates.

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AI Optimization

Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now

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AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers

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AI Optimization

Navigating the Future of Programmatic Advertising in 2024

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AI Optimization

Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now

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AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers

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AI Optimization

Navigating the Future of Programmatic Advertising in 2024

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Ad Revenue Management

How Can Publishers Optimize Click-Through Rates (CTR) for Better Performance?

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Data Intelligence

How to Enhance Viewability Metric for Digital Publishers

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Data Intelligence

Understanding Cost Per Mille(CPM) in Digital Advertising

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AI Optimization

Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now

heading image

AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers

heading image

AI Optimization

Navigating the Future of Programmatic Advertising in 2024

heading image

Ad Revenue Management

How Can Publishers Optimize Click-Through Rates (CTR) for Better Performance?

heading image

Data Intelligence

How to Enhance Viewability Metric for Digital Publishers

heading image

Data Intelligence

Understanding Cost Per Mille(CPM) in Digital Advertising

heading image

AI Optimization

Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now

heading image

AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers

heading image

AI Optimization

Navigating the Future of Programmatic Advertising in 2024

heading image

Ad Revenue Management

How Can Publishers Optimize Click-Through Rates (CTR) for Better Performance?

heading image

Data Intelligence

How to Enhance Viewability Metric for Digital Publishers

heading image

Data Intelligence

Understanding Cost Per Mille(CPM) in Digital Advertising


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AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers
heading image

AI Optimization

Navigating the Future of Programmatic Advertising in 2024
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Data Intelligence

Q2'24 AY Industry Insights Report - Publisher Trends, Global Programmatic & Ad Revenue
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AI Optimization

Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now

In today’s dynamic digital advertising landscape, publishers face growing pressure to optimize their revenue streams while maintaining control over their ad operations.

Read more

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AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers

Choosing the right adtech partner is a pivotal decision for any publisher, especially in 2024, as predictions of an imminent recession loom large. In such an uncertain economic environment, aligning w...

Read more

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AI Optimization

Navigating the Future of Programmatic Advertising in 2024

As digital advertising evolves, publishers face new challenges in maximizing revenue while maintaining seamless user experiences. The complexities of programmatic advertising have led to the developme...

Read more

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Data Intelligence

Q2'24 AY Industry Insights Report - Publisher Trends, Global Programmatic & Ad Revenue

This well-crafted study gives you a deep dive into the programmatic advertising landscape. It explores data-driven trends and covers key topics that help publishers, SSPs, consultants, and ad networks...

Read more


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AI Optimization

Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now

Read more

heading image

AI Optimization

How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers

Read more

heading image

AI Optimization

Navigating the Future of Programmatic Advertising in 2024

Read more

heading image

Ad Revenue Management

How Can Publishers Optimize Click-Through Rates (CTR) for Better Performance?
heading image

Data Intelligence

How to Enhance Viewability Metric for Digital Publishers
heading image

Data Intelligence

Understanding Cost Per Mille(CPM) in Digital Advertising

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Ryan Abrahams on reducing your ad costs and increasing your revenue in real-time with Assertive Yield

Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

22 Minutes

In this episode, Ryan and Robert talk about Assertive Yield, a global company created by publishers for publishers. Our suite of solutions, inclu...

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nils lind on a black-and-white background

Nils Lind gets REAL about Real-Time Revenue Monitoring for Digital Publishers

31 Minutes

Your All-In-One Revenue Solution: Maximize your revenue with the industry's most comprehensive solutions for publishers, media buyers, and consul...

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Ryan Abrahams on a dark purple background

Delivering Marketing Joy With Ryan Abrahams

14 Minutes

Listen to Ryan on why he uses #meditation and the 4 Agreements to help make him better on the latest DMJ now!

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Green Revolution In Programmatic

17 Minutes

2023 Trends & Predictions In Programmatic

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Prebid & Programmatic Market

21 Minutes

2023 Trends & Predictions In Programmatic

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Google’s Recent Updates & Impact on Pubs

16 Minutes

2023 Trends and Predictions in Programmatic

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Cookieless Future

12 Minutes

2023 Trends and Predictions in Programmatic

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ChatGTP, AI, and Machine Learning

25 Minutes

2023 Trends & Predictions in Programmatic

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Ryan Abrahams on a dark purple background

Reduce Your Ad Costs and Increase Your Revenue In Real-Time

21:24

Ryan and Robert will talk about Assertive Yield, yield optimization, queries per second, revenue intelligence, and more!

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AY in the News


Product Updates


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AY Product Updates in H1’24: AY Prebid Server, Traffic Shaping for Publishers, Yield Manager v 3.0, 360° Panorama, AI Reports, and much more!

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Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!

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Assertive Yield New Product Updates - H1 2023!

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