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Discover the latest advancements in our product features, cutting-edge Programmatic technology, innovative solutions, and real-time updates.
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Why Publishers Should Invest in AI-Powered Prebid Server Technologies Now
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How to Choose the Right Adtech Partner in 2024: A Comprehensive Checklist for Publishers
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Navigating the Future of Programmatic Advertising in 2024
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How Can Publishers Optimize Click-Through Rates (CTR) for Better Performance?
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How to Enhance Viewability Metric for Digital Publishers
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Understanding Cost Per Mille(CPM) in Digital Advertising
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Q2'24 AY Industry Insights Report - Publisher Trends, Global Programmatic & Ad Revenue
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AY Product Updates in H1’24: AY Prebid Server, Traffic Shaping for Publishers, Yield Manager v 3.0, 360° Panorama, AI Reports, and much more!
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Demand Path Optimization: Empowering Publishers for Profitable Paths
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Q1'24 AY Industry Insights Report - Publisher Trends, Global Programmatic & Ad Revenue
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Breaking Free from AMP in 2024: Top 7 Challenges and Groundbreaking Solutions for Publishers
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Cookieless Tracking: What are the Impacts of the Topics API on Publishers?
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Assertive Yield Product Updates: 360 Panorama, AI Layouts, Cookie Deprecation Reports, and more!
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Why is INP replacing FID in 2024? How can publishers measure and optimize it?
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AI in programmatic advertising: top use cases for publishers in 2024
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Ad management platform for publishers: build in-house vs. buy pubtech solutions
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AI Dynamic flooring: What is it and how do you master floor pricing as a publisher?
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Bid Shading in programmatic advertising: all you need to know
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How can Publishers Build the Optimal AdStack in 2024?
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A/B testing for publishers: 6 ideas for programmatic and UX optimization
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Publisher Trends: Global Programmatic and Ad Revenue Insights
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Boosting RPM: Challenges Publishers Should Overcome in A/B Testing to Recover from Ad Spend Slowdown
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What Is A/B/n Testing? 7 Reasons A/B/n Testing will boost your performance
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7 Reasons You Should be Looking Beyond Viewability & Others to Maximize Publisher Revenue
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11 Crucial Metrics for Enhancing User Experience and Driving Revenue Growth in Publishing
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Cookieless Browsers: Exploring New & Effective Alternatives for Publishers
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Cookie depreciation: what is its impact on publishers?
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Google Optimize Alternatives for Publishers: A/B Testing and Monetization Solutions
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Assertive Yield New Product Updates - H1 2023!
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AY Industry Insights Second Quarter Report: Yield Management In Programmatic
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Optimize Your Monetization Strategy with Programmatic Benchmark for Publishers
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What is Header Bidding and How Does it Work?
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Shaping a Greener Future: Assertive Yield Releases an In-Depth Look at Green Advertising and Scope 3 Emissions
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Google Has Added Confirmed Click To Some Of Your Ads: What You Need To Know
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Top Five 2023 Trends in Programmatic Advertising
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4 Ways SSPs Can Overcome Ad Spending Slowdown
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What are the top 5 Challenges Programmatic SSPs are Facing in 2024?
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What is QPS Optimization?
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What are Publishers, SSPs and Ad techs roles towards Sustainable Programmatic Supply Path?
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How is Programmatic Advertising going green?
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