Traffic Shaping
Higher profitability with lower cost
Boost Profits, Cut Costs, and Go Green: Maximize Revenue, Minimize Carbon Emissions, and Strengthen DSP Relationships with Efficient Matchmaking!
How do you change the game?
It's time to play an entirely new game with AY's unique QPS optimization solution. In today's world of increasing QPS limitations, random sampling to predict supply volume, blocking segments or bidders, FIFO real-time counters, – all these initiatives are unreasonably limiting your performance.
Old Game
New Game
Digital waste: >95% of all bid requests
ML User profiling prediction
Low traffic quality = frustrated partners
Higher profitability from DSPs thresholds
QPS limits = lower profitability
Lower traffic cost and greener programmatic chain
Old Game
Digital waste: >95% of all bid requests
Low traffic quality = frustrated partners
QPS limits = lower profitability
New Game
ML User profiling prediction
Higher profitability from DSPs thresholds
Lower traffic cost and greener programmatic chain
Smart Bid Request Optimization
Double or Triple your Performance
AY Traffic Shaping is ruled by cutting-edge machine learning training techniques, which optimizes supply-demand QPS limits by matching trillions of ad-requests to the right demand-partners in microseconds. Be a stronger player!
Increase optimal QPS, traded value, wins rates, and infrastructure cost savings as a result of fewer requests to process
Wasteful requests are network requests that result in no significant value; for example no response, no bid, bid below operating cost
Improves the quality of traffic resulting in higher overall bid rates and traded volume leading to more revenue and a significant reduction in the server cost
Improve the bid rate seen by the external bidders, selects monetizable requests to better utilize the QPS limits, improving ROl for all participants
Winning SSPs can now reach new heights of revenue
QPS Optimization
Let the AY Algorithm pick the best queries to be sent each second by setting the QPS threshold for each DSP and data center.
Better DSP relationships
Provide your DSP partners a singular experience and negotiate for higher QPS limits by only sending relevant and green traffic.
Traffic cost reduction
Free up server networking for more demand or decrease cloud expenses by removing bids below operational value.
Predictions with real-time user profiles
Create assertive users profiles in real-time, enabled by high accuracy AY Machine Learning predictions that match trillions of ad-requests in microseconds.
Green traffic
Collaborate to less carbon emissions, eliminating digital waste up to 60%: with a higher quality traffic and reduced traffic cost.
Go the extra mile
Reduce incoming queries as well by implementing our solution directly to publishers you work with.
Let’s win this new game?
Optimize Your Traffic for Greater Profits
Incredibly high RPS: thousands per core
Low memory consumption: 400 MB + Fast response times: in microseconds
Overall 30% QPS on Average Reduction
“GumGum can now safely implement QPS thresholds based on a partner-by- partner needs, which is something that we weren't able to do before. So, that's probably one of the biggest things that we've been able to take away from our partnership with Assertive Yield”
Greener Traffic, Higher Profitability, Lower Cost
Frequently asked questions
Everything you need to know about the product and billing.
What is Traffic Shaping?
Traffic Shaping is a programmatic optimization technique and a real-time Demand Path Optimization system that accurately identifies the most relevant traffic for each bidder, resulting in higher fill rates and CPMs, less carbon emissions with higher quality traffic, and better SSP relationships by providing demand partners with a stronger inventory.
How does Traffic Shaping work?
Traffic Shaping utilizes granular user profiling and cutting-edge machine learning, which optimizes supply-demand QPS limits by matching trillions of ad requests to the right demand partners in microseconds.
What are the benefits of using a Traffic Shaping solution?
AY's Traffic Shaping tool can significantly cut down wasteful requests by as much as 60%, often positively impacting revenue due to smarter request allocation and improved partner value. This reduction in requests can lead to increased traded value, win rates, and cost savings in infrastructure, contributing to a fill rate increase of up to 12%. Additionally, publishers can boost their net revenue by up to 40% and achieve up to 80% higher revenue per request. The tool enhances the bid rate visible to external bidders and selectively targets monetizable requests, optimizing QPS limits and improving ROI for all involved.
Can Traffic Shaping integrate with existing SSP infrastructure?
Yes, the integration of our Traffic Shaping solution is streamlined to be simple, reliable, and non-disruptive, designed to run alongside existing infrastructure without requiring significant changes.
What kind of reporting does Assertive Yield Traffic Shaping provide?
The Traffic Shaping tool offers various reports, including Threshold, Latency, Uplift, and Sample reporting, to monitor key performance indicators and ensure the system's efficiency and effectiveness in real-time bidding environments.
